Designing for a branded hotel is a unique balance of creativity and precision. You’re creating a space that needs to feel elevated and memorable, while also meeting the expectations of a trusted name, supporting a high volume of guests, and standing up beautifully to daily use.
At J. Banks, we love this challenge. Hospitality interiors allow us to bring warmth, comfort, and intentional style into the spaces where people arrive, gather, unwind, and feel taken care of, whether it’s for a weekend getaway, a business trip, or an extended stay.
When we design for hotel brands, our goal is always the same: to create an experience that feels welcoming and refined, while staying aligned with brand standards and operational requirements. These projects are where function meets feeling, and where thoughtful interior design makes the biggest impact.
Featured Projects in Branded Hotel Interior Design
If you’re looking to elevate your hotel interiors while maintaining brand integrity, our team brings a seamless process, a strong understanding of hospitality flow, and proven success across branded properties.
Embassy Suites — Panama City Beach, FL
Designed with both families and travelers in mind, this Embassy Suites in Panama City Beach blends comfort and coastal refinement throughout the property. The guest suites feel warm, airy, and livable, offering space to settle in and truly relax. Thoughtfully planned layouts, layered textures, and a calm, beach-inspired palette create an environment that feels elevated without ever feeling too formal.
Hilton Garden Inn — Charleston, SC
The transformation of the Hilton Garden Inn blends classic Charleston warmth with modern sophistication. Our team elevated the property in a way that feels distinctly Charleston, while still contemporary and upgraded throughout. From the inviting lobby seating to the layered textures and bold patterns, each space was designed to feel welcoming, elevated, and effortlessly livable for today’s traveler.
Homewood Suites by Hilton — Cary, NC
Designed with extended-stay comfort in mind, this Homewood Suites in North Carolina blends modern simplicity with a warm, welcoming feel. The refreshed lobby creates an inviting first impression with clean lines, layered textures, and thoughtful gathering spaces. The guest rooms and suites are tailored for everyday living, while having an elevated look. From the updated lobby gathering spaces to the refreshed guestrooms, every area was thoughtfully designed to feel elevated, functional, and easy to settle into.
Embassy Suites — St. Augustine, FL
This Embassy Suites in St. Augustine was designed to feel bright, relaxed, and refined, capturing the ease of coastal living while maintaining an elevated, timeless look. The lobby and gathering spaces create an inviting first impression through warm textures, layered neutrals, and thoughtfully selected lighting, while the guest rooms and suites offer a calm retreat with clean lines and comfortable, livable finishes. From dining and meeting spaces to the outdoor pool and lounge areas, every detail was selected to support the full guest experience in a way that feels welcoming, resort-forward, and true to its coastal setting.
Courtyard Marriott — Hilton Head Island, SC
Courtyard Marriott Hilton Head Island was designed to feel like a true coastal retreat, blending clean, modern lines with warm textures and relaxed Lowcountry charm. From the airy lobby seating to the inviting bar and gathering spaces, every detail was selected to create an effortless sense of comfort and connection. Guest rooms carry that same calm, beachy energy with soft neutrals, layered textiles, and subtle color that feels fresh without being overdone. Upstairs, the rooftop experience brings it all together with a breezy, resort-style atmosphere made for golden hour cocktails, poolside lounging, and taking in the island views.
TownePlace Suites by Marriott — Charlotte Fort Mill
At TownePlace Suites by Marriott in Charlotte, Fort Mill, we created a fresh, functional design that feels elevated while supporting the day-to-day needs of extended stay travelers. The lobby is welcoming and flexible, offering comfortable lounge seating alongside space to gather, work, or relax, with layered textures, warm woods, and bold accent moments adding personality throughout. Guestrooms were designed to feel bright and effortless, with clean-lined furnishings, a calming neutral palette, and practical built-in kitchenettes that make longer stays more comfortable. Outdoor amenities extend the experience with a patio and firepit area that encourages connection and downtime, while the fitness space keeps the overall feel modern, clean, and guest-focused.
Why Hotel Brands Choose J. Banks
Branded hotel interiors require a very specific level of expertise, from working within established standards to selecting materials that can withstand high daily wear while still looking refined and timeless. Our team brings both the creative vision and the operational knowledge these spaces demand.
We believe hospitality interiors should feel effortless, comfortable, and memorable, while also being practical, durable, and aligned with brand expectations. From lobby lounges to gathering spaces, the right design transforms the guest experience and elevates the value of the property.
If you’re planning a renovation or refresh for a branded hotel, we would love to help bring your vision to life with our signature approach: timeless design, thoughtful function, and spaces that are truly welcoming.
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